Shop Local This Christmas!
DO YOU KNOW YOUR CUSTOMER
Identifying a target market is absolutely key for so many reasons. When asking most designers who their target market is, their response – “everyone.” Do you really think “everyone” would be the right answer? “Everyone” is NO ONE’s target market. When you say“everyone”, it refers to basically every single person on this earth. That’s a […]
WHAT’S YOUR WHY?!
Why are you here, why are you in business, what’s your story? Really, WHY? From The Entrepreneur, they have described that in finding out your why, you must first know: – The right reasons – Money is not the only motive – Finding your story and passion – Not all passion’s turn into a business, […]
This Branding Word…
The Caribbean Creative Industry: A Woman’s Perspective
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