This Branding Word…

In order to give your business life you must be sure of your business plan, funding, designing (of course), sourcing, and production but don’t forget one crucial element – BRANDING.

It’s not just about thinking about a name and a business this is just the tip of the iceberg of your brand identity. This identity is the entire experience of your brand, not just the visuals, but rather its core, its foundation, integrity, and values.

Yes, Yes, it IS about the web design, logo, packaging, and font, but let’s be real…

Branding is the feeling and perception people have about you

Why is branding important?

As the marketplace continues to grow it has become harder to set your brand apart and remain memorable to buyers, bloggers and editors. One reason can be that designers are not spending enough time creating an experience around what they’re offering.

Can you tell me three words that can define your brand? Sure I’ll wait……

What is branding actually about?

Branding needs to be about evoking an emotion, a connection, an experience for your target audience. Great branding offers acceptance, provides a sense of comfort, and yet challenges a customer. Branding inspires a customer greater than the product and your name. Find ways to include the story of your brand to your customer at all times!

What is good branding?

Authentic branding in and of itself requires time. Having an idea about the type of brand you want to build is helpful and understanding the qualities required to implement such a vision is crucial.

  • What will your brand be known or remembered for?
  • What does your brand stand for, its values?

These characteristics need to be reflected throughout your entire business in order for your customers to trust you and to ensure that your brand identity grows and is sustained over the years. If you require any assistance or have any questions be sure to give us a shout!



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Written by Ain Earle-Williams

Published on November 3, 2022

The Fashion Arch